| As a full-service database-marketing firm, we help our clients develop,
test and execute strategic database marketing programs. With proven data
solutions, we help you attract new clients, reward and retain your best
customers, increase the ROI of your marketing investment, and make better
marketing channel investments. |
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| So, everything we do begins and ends with data. With a deep understanding
of your database, we develop an intuition for your customers’ needs.
Whether building a web site, creating an email campaign or developing
a multi-channel communication strategy, the database is always our starting
point; and, the return point upon completion of the campaign. |
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Data Analytics and Decision Support is broken into three core service
areas:
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Mail File / Data Processing
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- Address Correction & Standardization (Canada and US), De-duplication,
Nth Selects, Barcode integration; Canadian and US third class mail
sorting (LCP/NDG, carrier route presort), CMA kill file processing
- File Preparation, Matchbacks, “boutique” processing,
data hygiene
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Database Construction, Management, Analysis and
Maintenance
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- Reporting systems, marketing databases, lead management
systems, data marts and cubes, ongoing updates/extracts
- Test design & significance determination;
optimizing for tracking, responses, response capture;
database architectures conducive to marketing
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Campaign Analysis and
Reporting
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- Data auditing, Questionnaire analysis, Customer
profiling, Predictive modeling, Segmentation analysis,
Geo-demographic profiling and Penetration analysis;
along with many other custom reports specific to
industry or campaign.
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