More and more
companies are recognizing the value of conducting an ongoing conversation
with their customers. While this used to be a costly strategy, the immergence
of e-mail marketing has brought costs down while increasing results.
E-mail marketing provides a flexible, inexpensive, targeted, and easy to customize
approach to creating conversations with your customers. By virtue of the medium,
it promotes a two-way communication allowing you to speak directly with your
customers and better understand their needs. With in-depth behavioural tracking,
you are able to get a unique prospective on your customer’s needs and develop
inputs for future strategic development.
As part of our database-marketing services, we develop permission-based e-mail
programs complete with real-time tracking to help our clients create or strengthen
relationships. We offer clients help in all of these areas:
- E-Mail Marketing Services
- Comprehensive e-mail data management services
- E-mail creative development and setup services
- Spam and e-mail filter strategies
- Full e-mail deployment capabilities (one thousand
to one hundred million+)
- HTML/Text auto-sensing
- Database driven variable e-mail content
- Automated bounceback handling
- Automated unsubscribe and subscribe handling
- Automated profile management and preference
options
- Secure online (Internet) list management
- Real-time online tracking services
- Behavioural triggered communication programs
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