IntelliMarketing was engaged by E*TRADE Canada to provide manageable and
digestible information analysis.
- online campaign activity
- online signup activity including online completes,
- drop-offs and information kits requested by mail
- conversion activity (top campaign performers)
Multiple data sources were used to create the dashboard key metrics
displayed. The Portal also included the following other services:
- Trigger based E-mail marketing and tracking
- Dynamic splash page generator
- Web log analytics
- Full support for ongoing online/offline analysis
through a backend data warehouse (SQL).