- Analyze over 1 GB of transactional data generated daily by Aeroplan
members through Future Shop
- Provide meaningful interpretations that allow for quick decision
making
- Provide both high level and detailed SKU level tracking
- Integrate with the Future Shop internal infrastructure for two way
data flow
Results
- Increased basket size by 300% from $98 per visit to $325
- Increase shopping interval from once per to year to 3+ per year in
just under 6 months
- Maintain profit margins while driving down Aeroplan miles costs by
better targeting and allocating bonus items
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